Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...

Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from ...

The introduction of negative keywords is one of several recent steps towards providing additional controls. Search Terms ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) announced major updates across Adobe GenStudio, Adobe's end-to-end content supply chain solution that ...

In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Adobe expands GenStudio with Generative AI, enhancing content workflows, automation, and personalisation. New AI-driven tools ...

Adobe launched Experience Platform Agent Orchestrator and announced new enterprise capabilities for Adobe Express at its ...

As an experiment, we’ve tasked AI tool, Grok, to come up with three new designs which Preston could wear ahead of next season ...

Spectrum Reach began piloting ARO in key markets in 2024 and has since run over 5,600 reports providing advertisers with full ...