Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago ...

Managing Google Shopping campaigns ... prevent performance dips caused by feed-related problems. Click-Through Rate (CTR) Drops: A sudden decline in CTR might indicate that your ad creatives ...

Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have ...