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Pulse, a hard-boiled candy launched 10 years ago, has surpassed ₹750 crore in annual revenue, making it India's best-selling candy. The kicker? It did so with almost no advertising.

India Business News: Homegrown FMCG firm Dharampal Satyapal Group's Pulse candy is poised to become a Rs 1,000-crore brand within two years, projecting its current sales.