A US federal judge has ordered a major makeover of Google's search engine in a crackdown aimed at addressing the damaging effects of monopolistic practices. In an effort to curb Google's influence, ...

Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the ...

Type a complex question or command directly into your Chrome search bar. Instead of just seeing a list of search results, ...

A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews ...

Unlike much of SEO, good GEO is a holistic pursuit. It’s not about links and ranks—it’s about storytelling and building a compelling narrative about your brand across every part of the internet. It’s ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

MITROPOULOS EXPLAINS. LOOKING FOR DIRECTIONS A RESTAURANT, OR MAYBE A HISTORY LESSON? THESE DAYS, MOST PEOPLE WON’T HEAD TO THEIR LOCAL LIBRARY. JUST PULL OUT YOUR PHONE OR YOUR COMPUTER AND SEARCH ...

Oracle has recently announced MySQL AI, a new set of AI-powered capabilities available exclusively in the MySQL Enterprise edition, targeting analytics and AI workloads in large deployments. Concerns ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

Discover the key differences and similarities between SEO and GEO, their goals, strategies, and importance in driving ...