The Clippers unveiled their new logo set on Monday, along with three of their uniforms for next season, and the entire look is a considerable upgrade for the franchise.

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to ...

The best photos from the Oklahoma City Thunder's 116-98 win over the LA Clippers.

The Los Angeles Clippers are getting a rebrand next season, which is really for the best. With the Clips playing in a new arena -- the Intuit Dome, the $2 billion project with the area known as ...

Photos from the Chicago Bulls’ 122-117 loss to the Los Angeles Clippers on Feb. 26, 2025, at the United Center.

The Los Angeles Clippers still have plenty of needs across their roster on day three of free agency and that could have them ...

Months after Steve Ballmer purchased the LA Clippers, he reconsidered everything about the franchise. Ten years later, the team will have a modern new look that coincides with the move next season ...

What are the key ingredients to a team logo in the NBA? Did the LA Clippers get it right? What could the team’s future branding look like? GQ settles the score, as the LA Clippers get rebranded.

The Denver Nuggets beat the Los Angeles Clippers 120-101 in Game 7 of their first-round NBA playoff series at Ball Arena in Denver on Saturday, May 3, 2025.

The Los Angeles Clippers recently unveiled a new logo that the team will begin using for the 2024-25 season. L.A. Clippers ...

Oct 23, 2024; Inglewood, California, USA; A general overall view as LA Clippers guard James Harden (1) dribbles the ball against Phoenix Suns forward Kevin Durant (35) on the Clippers logo at mid ...