According to a pitch deck obtained by Insider that Macy's pitched this summer, these formats include: Ads on its site and app, including custom landing pages; Digital ads in social media and email ...

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate. Macy’s is ...

Those of us adhering to frugal budgets may feel excluded when we're getting inundated with ads for luxury items. Even if they ...

Macy?s last week launched its own radio station ... I don't think we've even scratched the surface in that regard. ?Interstitial ads are a necessary evil whose value I would argue is extremely low,?