Over 50% of new sign-ups for the video-streaming service ... It's a notable shift from the ad-free early days of streaming to a more traditional broadcast TV revenue model. One difference is that Netflix is prepping its own in-house ad tech, which "offers ...

Netflix’s ad-supported plan has notched a new level of monthly active users -- 70 million, according to the California-based streaming giant.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Netflix said on Tuesday its ad-supported tier had reached 70 million monthly active users globally, nearly doubling from about six months earlier as customers seek more affordable options. The plan, priced at $6.