More than 30 years after New Belgium Brewing Co. debuted Fat Tire amber ale, the brewery’s flagship beer is getting a makeover. The beer itself is lighter in color and body, with a subtle grainy ...

Getting a facelift at 32 years old may sound odd, but that's exactly what New Belgium Brewing's flagship beer needs, according to the Fort Collins-born brewing giant. Fat Tire — a mainstay for ...

New Belgium Brewing Co. is rolling out its revamped version of Fat Tire, ... Asheville ranks #1 for brewery volume in 2022 Best Cities for Beer Drinkers study. New Belgium advocates on federal, ...

Tasting: New Belgium Fat Tire. One of the first words that comes to mind, sticking my nose into a glass of Fat Tire, is “round,” which is always a slightly confusing thing for some readers to see.

In January 2013, Kim Jordan, the cofounder and CEO of New Belgium Brewing, called an all-hands meeting and stunned employees by announcing that the company had been sold. Once the gasps subsided ...

New Belgium ditches iconic Fat Tire recipe to attract younger drinkers 02:55. Fat Tire, one of the most iconic craft beers over the past three decades, has received a complete makeover by New ...

That’s all the more impressive considering the horrendous year that the overall craft beer market was having, as it declined by roughly 7.9% Meanwhile, in terms of Fat Tire’s place within the ...

Employee-owned craft brewer New Belgium, maker of Fat Tire, has voted to sell the company to an international beer conglomerate that has a controversial background.

New Belgium is releasing a “Torched Earth Ale” beer to commemorate Earth Day, ... To mimic the effects of climate change on beer, the company used smoke-tinted water, ...

New Belgium has never been a typical beer company, beginning with founders Kim Jordan and Jeff Lebesch finding inspiration to start the brand during a bike trip through Belgium.

The company is backed by investors from throughout the world, including Japan’s leading beer company, Kirin Holdings. In 2019, New Belgium was sold by its employee-owners to an Australasian ...

New Belgium overhauls Fat Tire beer after 30 years 00:39. New Belgium Brewing Company is revamping its flagship Fat Tire beer. Fat Tire debuted more than 30 years ago and its recipe has remained ...