Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May ...

There are manual processes at several junctures in the workflow for ad placement on offline media. Only online advertising can be end-to-end programmatic today, handling planning, decisions, payment, ...

More and more advertising in various formats is now propagating online, and advertising has become the most important form of revenue for consumer websites. The Interactive Advertising Bureau (IAB) ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...