A federal judge refused to dismiss a copyright lawsuit over Pepsi’s time-traveling 2016 Super Bowl ... ending with a modern pop take on Pepsi’s familiar “Joy of Cola” jingle. The commercial stars soul ...

using the Five Forces model. 1. Who Are Its Main Rivals? When you think of Coca-Cola and its competitors, Pepsi is probably the first name that comes to mind, and rightfully so. The two companies ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

In 1986 the Pepsi-Cola Company produced a commercial for its flagship beverage, Pepsi Cola, that featured actor Michael J. Fox, star of both the television series Family Ties and the hit movie Back to ...

An envelope. It indicates the ability to send an email. Pepsi pulled their ad Wednesday starring Kendall Jenner after it immediately sparked controversy. The company released this statement ...

LA says soda companies are endangering public and environmental health, while also lying about the effectiveness of recycling ...

Big corporate rivalries - Coca-Cola and Pepsi ... have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers.

The suit is the latest in a series of high-profile legal actions California officials have taken against petrochemical ...

First released in 2010, the 116610LV features a thicker case than that of previous models and a ... Unlike in the cola wars, ...

They have signed an exclusivity agreement with Coca-Cola to negotiate the purchase for Rs 10,800-12,000 crore. This move is part of Coca-Cola's strategy to adopt an asset-light model and precedes ...

In one of its ads, a group of youngsters sailing ... foreign brands to do business in the country and Coca-Cola re-entered the market. Pepsi and Coca-Cola would overtake Campa Cola with an ...