Early on, consumers were offered coupons for free drinks to raise interest in the product. In 1892, marketer Asa Candler finalized the purchase of the Coca-Cola formula from inventor Dr. John ...

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In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

So, Coke eventually nixed the name cans in favor of things like destinations, song lyrics, and other messages—while letting customers customize their own Coca-Cola labels on the brand’s site.

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April ...

This achievement is a step forward in the company's Mission 2025 commitments. Coca-Cola makes bold change to iconic bottles — ...

The recall, initially launched on March 6, has raised concerns among consumers in two midwestern states where the potentially hazardous products were distributed. Coca-Cola initiated the voluntary ...

question — the play on wording is apt: During Passover, when Jews abstain from eating or drinking any products made with leavening, Coca-Cola KO releases a special kosher-for-Passover version of ...

Additionally, Coke is hitting the road on the new Share a Coke Personalization Experience Tour, which brings the Share a Coke ...