Powerade says, “It takes more to get this far” in a spot that highlights the brand’s status as the Official Sports Drink of ...

A new earnest promo for MSNBC finds the network's top talent reading from the First Amendment in a tone-setter for Trump's ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

We recently published a list of 8 Best Low Float Stocks to Invest in Now. In this article, we are going to take a look at ...

Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

Porcelain signs that once hung outside country stores, tin advertisements that decorated barn sides, and neon pieces that lit up main streets across Alabama – they’re all here, preserved as both ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

“Like the products featured in many of the commercials of the beverages that we manufacture, Coca-Cola Consolidated’s core portfolio ... innovation with their Monster Ultra portfolio with the recent ...

An acquisition in 2017 launched the project. Coca-Cola Bottling Co. United has opened a new sales center and warehouse. In what has been a season of growth for the Birmingham-based company after ...