In recent years, Powell’s sponsor Red Bull has been a major force in carving out a space in the snowboarding industry for its pro athletes to compete in more hyperlocal streetstyle events.

The moment provides a quick but poignant reminder that the glitzy ski action we all enjoy watching isn't easy in practice, ...

ST. PAUL, Minn. — A big street snowboarding event is heading to St. Paul this winter. On Tuesday, Red Bull Heavy Metal organizers announced the event will take place on the Minnesota State ...

DEAR RIDER, an HBO original documentary produced by Red Bull Media House and Emmy®-winning ... (1954-2019), the pioneer who propelled the sport of snowboarding into a global and cultural phenomenon.

Michigan is no stranger to street snowboarding contests. It hosted the Red Bull Heavy Metal contest in 2023 at Hart Plaza in downtown Detroit. Egan Wint, Jaylen Hanson, and Maggie Leon took home ...