PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A knee-length dress designed to be both professional ... laid-back vibe or with classic pumps or flats for a more formal look ...

This dress, made of lovely velvet fabric, has puff short sleeves and an off-shoulder ... preferences determine the ideal ...

Discover a handpicked collection of chic casual ethnic wear for women. Shop from Odette, Anouk, and Ziyaa with the best ...

This academic dress is a large part of what connects the past to the present in the university. Given the nickname “gownies” ...

No doubt, there are some trends that have their moment and then we never really see again, at least not in mainstream media.

Colder weather doesn't mean you have to drop adorable dresses in favour of sweatshirts and joggers. Primark has shown off some of its new autumnal dresses, which are perfect for party season, as ...

LDS fashion industry experts plus an early tester of the new garments on what the changes mean for Latter-day Saint women’s fashion choices.

In my mid-20s I was a size 16 and wore tights in summer – now that I’m healthier and happier, I wear clothes that bring me ...

Dallas couture designer Esé Azénabor Grembowski threw a $200,000 garden party during New York Fashion Week two months ago ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

This Show Me Your Mumu color block mini dress makes sure its bow detailing is front and center. The sateen fabric and swishy ...