A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.

Why do some men still avoid pink? Despite its history and rising popularity in fashion, the colour remains a no-go for many.

Pennsylvania Governor Josh Shapiro, often seen as a serious political figure, has embraced a new persona, writes Jack Fowler ...

With limited access to mental health care, people looking for answers about ADHD are turning to TikTok, where information is frequently misleading or inaccurate ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Following rising concerns about the misuse of TikTok by predators exploiting young Kenyan users, the platform has rolled out ...