The Web3 marketing landscape has rapidly evolved from niche forums to mainstream platforms—but authenticity, regulatory ...

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Many aspiring entrepreneurs face the challenge of limited resources but still want to bring their ideas to life without ...

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver that and build relationships that last.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Among the latter, the owner of The Book Dragon Shop in downtown Staunton is not well-versed in social media marketing, so when she was approached by someone with Bridgewater College's business ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as interns.

Nok Orrason has never been one to follow the traditional path. At just 18, he was already making waves in Iceland’s social ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...