Analysis-Starbucks's China comeback relies on right partner, brewing back the vibe
As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots ...
EconoTimes13d
Starbucks Faces Challenges in China, Eyes Strategic Partnerships for Revival
Starbucks (NASDAQ:SBUX) is struggling in China, its second-largest market, due to a slowing economy, low consumer confidence, ...
Marketing Interactive28d
Starbucks APAC VP of product and marketing departs after 12 years
Starbucks’ vice president of product and marketing for Asia Pacific Samuel Fung (pictured) has stepped down after 12 years to take on a career break and his last day was 14 February. Fung has ...
Make room Starbucks and McDonald’s. China’s Mixue and other brands win fans in Southeast Asia
Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...
Starbucks's China comeback relies on right partner, brewing back the vibe
As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots ...