Prepare to be blown away by this spectacular LEGO speed build featuring the iconic Transformers 10338 Bumblebee and 10302 ...

For $750, Hasbro will now sell you the Transformers Optimus Prime Auto-Converting Programmable Robot, a 19-inch tall bot that can literally unfold from a semi into a humanoid robot all by itself.

The Optimus Prime Deluxe statue is the base form of the upcoming statue from Premium Collectibles Studio, with this heavily-detailed item based mostly on the Autobot's Generation 1 design model.

The Mechtech Ultimate Optimus Prime figure features three modes of conversion – vehicle, robot, and robot with "mech suit." The trailer, which serves as a weapons depot and command center, ...

Prime's ultimate moment of weakness came in the Stan Bush-soundtrack'd Transformers: The Movie, when he was killed in battle. After passing the Matrix of Leadership to Hot Rod, Prime's body turned ...

Robosen and Hasbro are announcing the Transformers Grimlock Auto-Converting Robot, a successor to their Optimus Prime toy that can transform itself. It’ll start at $1,500 this fall, but that’s ...

I haven't purchased it yet, but Robosen also recently released the ultimate accessory for Optimus Prime: his kick-ass Optimus Prime Trailer Kit. This is another robot unto itself, with 2,000 ...

At 1,508 pieces strong, Lego Optimus Prime is a little intimidating if you're not a Lego veteran. ... This is the ultimate fan-service for those who grew up on old-school Robots in Disguise.

Another cool Optimus Prime Transformers One toy is on sale for $27 (was $35), but this one doesn't transform into a big rig. Instead, you can easily shift it into "mask mode" and wear it, and the ...