Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

"Gucci Bloom is an absolute hit when it comes to the perfumes I have had! This fragrance is very fresh and floral. The scent ...

As well as its iconic bestsellers and a slew of celebrity fans—perhaps most famously Catherine Princess of Wales who wore the ...

To take you from desk to dinner… Whether you’re a purist that sticks to the same family of scents, or you’re easily ...

And rhubarb is proving to be the most tempting one of all. Offering up a fresh alternative to the richer, more syrupy notes ...