Brand identity is the more tangible manifestation of your brand personality: your logo, color scheme, tone of voice. It’s how your brand personality takes shape.

Brand personality, however, is at the very core of a business’s brand. As with people, a brand’s personality describes how a company behaves, what a company believes in, how a company thinks ...

Brand personality is a set of characteristics that is attributed to a brand name. Companies should accurately define their brand personalities so that they resonate with their target consumers. A ...

Let’s talk about why B2B businesses often struggle with developing a brand personality and how you can build a brand personality that resonates with your target audience.

Courtesy of Millward Brown In last week’s discussion on hacking brand strategy, I included the image above and briefly talked about brand personality. Today, I’d like to expand on the notion ...

Your brand personality must be communicated through every vehicle, mechanism, and platform you operate on. It must shine through in your social media posts, your blog posts, ...

Embracing a brand-personality-driven content strategy can be a transformative step toward creating more authentic, engaging content. Here are a few practical strategies to make it happen: ...

How do you strike a balance between showcasing your personality and maintaining professionalism in your personal brand? We asked industry experts to share one guideline they follow. Here are their ...

The company conducted a brand personality study of the country’s 26 largest quick-service restaurants (by systemwide sales with sub-1,000-unit chains excluded). It examined where the brands stood on ...