The personality of a brand embodies its unique character. The focus extends beyond the actions of the brand; it includes the connections it nurtures among individuals. A brand with a strong ...

UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

A company's reputation (i.e., external personality) dictates the success of the brand. Luckily, you can take fours steps right now with your business development and marketing team to better ...

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

I f you were a camera brand which one would you be? Are you a Canon guy or a Nikon gal? Do you favor Leica flair or Sony style? Perhaps Pentax panache is more your jam? That’s the question ...