The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

When we approach marketing with empathy at the forefront, we invite customers into a relationship—not just a purchase.

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The Watch Illuminati weighs in on which brand owned the year, the biggest new trend, and the world’s most underrated ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

La Bichota, it's officially a Bratz! On Monday, Nov. 25, the lifestyle and fashion doll brand Bratz announced the launch of ...

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

Recognized for Redefining Luxury with Affordable Custom Jewelry for All ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...