Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

Brian Niccol is overseeing major changes as Starbucks CEO. Niccol earned a reputation as a turnaround expert after stints at Chipotle and Taco Bell. Here's how he became one of the biggest names ...

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

Jake Skorheim addresses the tipping debate in Starbucks, sparking discussions on the evolving culture and its impact on ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...

Starbucks' situation might swing from bad to worse, as it has to deal with macroeconomic pressures, unionisation, ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks is continuing to make changes under CEO Brian Niccol, but this time, it's about the employees. Beginning May 12, ...