Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Jaguar is reinventing itself as an electric vehicle maker with cars going into production in 2026. The company unveiled its ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...