The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

LONDON (AP) — British politician John Prescott, a pugnacious and personable former merchant seaman who rose to the post of ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...