Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...

The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...

The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

Jaguar boss, Rawdon Glover, has spoken out after the car manufacturer's new, very unusual add became the laughing stock of X, ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

He tweeted, "Do you sell cars?" To this, Jaguar's official X account responded: "Yes. We'd love to show you. Join us for a ...