Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Rain can't dampen high spirits at 2024 Macy's Thanksgiving Parade Macy's Thanksgiving Day Parade road closures Beloved Macy's balloons inflated ahead of Thanksgiving Day Parade Jacob covers the ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy's has hosted its famous parade on Thanksgiving Day since 1924. A majority of the floats, balloons, and costumes are constructed inside their Moonachie, New Jersey warehouse. Business Insider ...

It’s almost time for one of the biggest holiday events of the year: the annual Macy’s Thanksgiving Day Parade. The parade made its debut in 1924, and this year will celebrate its 98th edition ...

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. “For nearly 100 years, the Macy’s ...

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...