The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...

The “Saturday Night Live” 50th anniversary celebration is NBC’s most-watched prime-time entertainment telecast in five years, reaching nearly 15 million viewers. Sunday ...

A devoted community of online fans has sprung up around it, evangelizing about the outsider bear who brought joy to their ...

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