Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

SNL50: The Anniversary Special on Sunday night logged 14.8 million viewers and a 2.53 rating in the 18-49 demo across NBC and ...

Live” 50th anniversary celebration is NBC’s most-watched prime-time entertainment telecast in five years, reaching nearly 15 ...

The Anniversary Special alone - with 14.8 million viewers across NBC and Peacock. NBC's Saturday Night Live celebrated its ...

The red carpet show for the event, which was hosted by Willie Geist, Matt Rogers and Leslie Jones, brought in 6.5 million ...