Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

JAPAN – Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research. Through the move, the companies aim to develop a de-duplicated cross-media ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Commissioner Cathy Engelbert had previously named Philadelphia as a potential expansion city. But with three new expansion ...

As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential ...

Dr. Nikki Nielsen saw outer space up close and personal recently, and she got the opportunity with her research, while ...

Eligibility. The Sweepstakes is open only to legal U.S. residents who are a minimum of 18 years of age or older at time of entry and reside in Sponsor’s Designated Market Area, as defined by Nielsen ...