Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

Pierre Bouvard has identified eight misconceptions that people — specifically, the advertising community — have about ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

More than 67 million people watched Tuesday night’s debate between Vice President Harris and former President Trump, ...

Plus: Taylor Swift’s Instagram endorsement for Harris{beacon} Technology Technology   The Big Story Nearly 60 million tune in ...

Measurement company VideoAmp said that $1 billion in media buys have been guaranteed using VideoAmp a currency already this ...