Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

WPP, the advertising group, has told its more than 100,000 employees that they will need to return to work in an office at least four days a week, in the latest sign of employers tightening up working ...

Communications services companies rose as traders bet consolidation in the sector would continue.

TBWA notched two tasty wins in December. First, its Melbourne and Auckland offices were appointed as the integrated creative agency for Kraft Heinz following a competitive pitch process. TBWA will ...

Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America Investment at Omnicom Media Group, a role he was appointed to last month.

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.