The Omnicom and Interpublic merger is highly risky, with potential dis-synergies like management distraction, employee and customer churn, and unmet synergy promises. Significant overlap in ...

This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...

Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is ...

The advertising industry is no stranger to seismic shifts, but the announced merger between Omnicom Group and Interpublic Group (IPG) has seemingly sent shockwaves through an already volatile $772 ...

Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.

Zeta Global’s recent selloff on the Omnicom-Interpublic merger was an overreaction, in my opinion, and could be an opportunity to add more shares of the stock. Zeta has existing relationships ...

The two corporations, which each employ tens of thousands of workers, have projected the merger will result in $700 million in savings. However, questions remain about how those savings will be ...

Such a combo might be tricky to align culturally, though. A proposed merger between Publicis Groupe and Omnicom famously broke down in 2014 after they failed to agree on multiple fronts ...

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue. By Erin Griffith and Danielle Kaye Omnicom Group ...

Omnicom has struck a deal to merge with Interpublic Group, bringing together marketing and sales firms that generated a combined $3.7 billion in pharmaceuticals and healthcare revenues over the ...

Omnicom executives have identified potential annual cost savings of $750 million resulting from the merger, and the combined entity will retain the Omnicom name. This substantial merger signifies ...