WPP will mandate that staff work in the office at least four days per week starting in April. CEO Mark Read sent an email to its more than 111,000 staff yesterday London time confirming the changes.

LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...

GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Nvidia revealed gaming chips, a personal AI supercomputer and AI models for robotics as its valuable neared that of rivals ...

From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.

Communications services companies rose as traders bet consolidation in the sector would continue.

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...

Abhijit Sengupta, CEO, OAP Mediatech; Pramod Bhandula, Executive Chairman, JCDecaux; Rohit Chopra, COO, Times OOH share their insights on this merger and how it will affect the industry ...

A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...