Tune into the first episode of 2025 with guest Andrew Frank, VP and distinguished analyst at research firm Gartner, and predictions galore.
LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...
GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...
Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...
From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
Communications services companies rose as traders bet consolidation in the sector would continue.
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
Abhijit Sengupta, CEO, OAP Mediatech; Pramod Bhandula, Executive Chairman, JCDecaux; Rohit Chopra, COO, Times OOH share their insights on this merger and how it will affect the industry ...
A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...
The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...