On media: The night before Thanksgiving needs college football. The Pac-12 and Big 12 should fill the void
Thanksgiving Eve offers the best, and perhaps only chance to claim new ground on the media landscape. By 8 p.m. ET on Wednesday, the football world is ready. The NFL is dark. The logistics are challenging but surmountable. Big 12 commissioner Brett Yormark is said to be interested, according to sources.