Sports Business Journal · 13h
Players Era Festival could set tournament precedent in NIL era
Events like the Players Era Festival -- a “first-of-its-kind, NIL-driven” basketball tournament featuring some of the top programs in the nation -- could “just be the beginning” for collegiate basketball programs looking for ways to earn money to fund NIL.
KBTX · 4h
How ‘And1′ T-shirts helped get Texas A&M men’s basketball team in Players Era Festival
This week, William’s Texas A&M men’s basketball team will participate in the inaugural Players Era Festival in Las Vegas, an innovative approach to the Thanksgiving-week tournament that ties name, image and likeness compensation with participation.
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