New Delhi: PepsiCo India has appointed Saakshi Verma Menon as the Chief Marketing Officer for its India Foods arm that handles Lay’s, Kurkure, Uncle Chipps, Quaker, Cheetos, and Doritos. Before her ...

Salian, who has led digital transformation and CX initiatives across sectors for over two decades, will oversee Wondrlab’s ...

Court grants Amazon stay without deposit in trademark case, asks for payment undertaking if appeal fails; clarifies stay ...

Shadowfax files IPO papers as Pine Labs, Wakefit and Curefoods collectively target Rs 4,000 crore in fresh capital through ...

Conceptualised by Toaster INSEA, the campaign targets media and marketing decision-makers with billboards near key brand hubs ...

New additions include AI-driven product recommendations, message summarisation, and voice calling to improve customer ...

The AI-native, full-service marketing firm seeks to bring together creativity, media, data, and strategy through its ...

Pulse, Omnigel, ITC’s Sunfeast and Aashirvaad among brands using Rath Yatra 2025 as a platform for quiet initiatives over ...

Raylin Valles, the ad filmmaker and founder of Ducktape Studio, writes that Indian ad filmmaking is stuck in imitation and safety, and urges a shift toward bold, emotionally rich storytelling that ear ...

Solicitor General Tushar Mehta, appearing for the Union of India, objected strongly to the language used, stating, "They are ...

While Vasanth & Co led television advertising alongside Reliance Retail, Ikea Services (India) topped the digital charts with ...

US-based footwear brand accuses Indian companies of copying clog design, says imitation misleads buyers and exploits its ...