Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...
Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving the holding company in May. In a memo to WPP leaders today (20 February), ...
Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...
In addition to increased confidence from investors, X is also winning back advertisers on its platform. Last week, Apple announced that it has restarted ad campaigns on the social media platform after ...
Campaign has announced Janice Min, co-owner, CEO and editor-in-chief of The Ankler, as its keynote speaker for the annual Convene conference taking place on February 27.
Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...
Private jets, five-star accommodation, lavish entertainment, exclusive outings and a packed schedule of activities. These cornerstones of an influencer brand trip can create highly shareable content ...
Like many podcasts, The Delicious Dish takes a cringe-worthy turn when hosts Ana Gasteyer and Molly Shannon ask guest Samuel ...
Across the year, more than 435 million magazines were circulated throughout the population, compared to the 469.5m circulated ...
Omnicom’s PHD maintained its top spot in the final 2024 global media league after earning around $3.6bn (£2.8bn) in net ...
DoorDash Canada is hosting its first dinner of 2025 as part of the #BlackFoodEnergy platform, which it launched in 2022 to ...