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Chief Marketer3h
McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes
We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...
Chief Marketer3h
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...