We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

Seven steps to creating realistic campaign objectives for ecommerce marketing.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key ...

These B2B marketing stories were the most read so far this year.

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.