Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

B2B marketers say the most impactful uses for intent data—information acquired from digital sources about prospects' behaviors—are advertising, customer account expansion, and account identification, ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of ...

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. (Nearly two-thirds of employees have left a job or plan to leave because of their boss.) Employees ...