The department store reported a revenue decline of 9.3% and named Ashley Buchanan, chief executive officer of Michael's, as ...
Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...
For the second year in a row, safety concerns topped the list of media challenges anticipated by advertisers, agencies and ad ...
The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...
It’s the spinoff to end all spinoffs as Comcast spins off its cable networks into a company called SpinCo. The name is so generic that it seems like an afterthought. Also, some might ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Rather than measuring clicks and impressions, "Times" plans to find a better way to understand campaign results based on what ...
Dish bondholders did not agree to exchange their debt for new debt in the merged entity at a discounted rate, taking a ...
Ads recently began serving up in Google Lens, but Google Shopping supporting the ad unit will now appear at the top of the ...
Gillis realizes he's in the wrong commercial, a high-fashion one for cologne, while the hipster actor meant for that ad ...
By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror ...