Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

The deal marks R/GA's first acquisition since management bought the firm from Interpublic Group earlier this year in partnership with private equity firm Truelink Capital.

Back-to-school shopping isn’t just starting earlier this year—it’s getting a lot more tactical. Pressured by inflation, tariffs, and relentless promotions, nearly half of U.S. consumers have ...

One of the fallouts of a "conscious uncoupling" will be the marketing and advertising departments.

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to ...

On the question of why Paramount/CBS is pulling the plug on Stephen Colbert and "The Late Show," whose side are you on?

Axel Springer, owner of Politico, Business Insider, Bild and Welt, is going all in on artificial intelligence (AI). “Nobody in the company has to explain in the company why she or he is using AI ...

It's called the "Audi Reader," and it's a new object recognition technology being rolled out by Audi that effectively turns ...

As xAI rolls out controversial AI companions, a report by Common Sense Media states that 72% of U.S. teens have already experimented with this synthetic form of virtual friend and/or romantic partner.