Macintosh Avid editors have been waiting for, Avid Media Composer is now Apple Silicon Native. It’s been almost three years ...

The Kickstarter campaign for the new ShiftCam Cinema Series of lenses for smartphones has not launched yet, but thousands of filmmakers have already reserved their new mobile filmmaking kit. ShiftCam ...

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideoCoalition. Every week, we will share a new tooltip to save time ...

With a series of innovative new lenses on display at CP+ 2025 Japan, Viltrox aims to redefine the lens market and expand ...

The STORM updates add some controls and rectify certain lighting behaviors. For the MC Pro, new features such as 16-bit DMX ...

Compact and lightweight, the portable Viltrox K90 30W RGB unit delivers excellent on-demand color for video and photos, ...

ZEISS brings the legendary name Otus back to life with new lenses optimized for the latest mirrorless mounts and available ...