American Eagle is standing by its controversial ad campaign with Sydney Sweeney, which boasts the tagline: "Sydney Sweeney Has Great Jeans."

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. It has.

The popular retailer issued a statement on Instagram on Friday: "Sydney Sweeney Has Great Jeans is and always was about the jeans.”