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Supermarket chain Sainsbury's has released their festive TV advert for 2024 with a familiar children's character making an ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

The BFG has a gigantic heart to match his size, and I found it super endearing how he’d frequently mix up his words. He also has the coolest job ever. I remember wishing the BFG would come by my ...

Halloween decorations come down and suddenly, it’s as if Christmas has arrived overnight. Christmas 'creep' sees more ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to ...

Sainsbury's has drawn inspiration from Roald Dahl's beloved BFG for its 2024 Christmas advert. With a voiceover from Stephen Fry, the ad tells the story of the friendly 24-foot-tall giant and a ...

Sainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”. Sainsbury’s has ...

The ad follows the Roald Dahl character and a Sainsbury’s employee on a mission to create an exciting Christmas menu.

As Sainsbury's launches its 2024 Christmas ad, we find out more on the theme and why connecting with shoppers on and off TV ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...