As the box office landscape transforms, AMC Entertainment finds itself at the forefront of an invigorated film industry, ...

Amazon and Roku announced an advertising partnership that will provide access to 80% of the connected-TV market in the U.S.

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

AMC started issuing more stock as soon as the share price took off. After a brief pause, the share count started skyrocketing ...

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

Byron Allen‘s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

MORRISTOWN, N.J., June 06, 2025 (GLOBE NEWSWIRE) -- via IBN -- Maybacks Global Entertainment, LLC, a wholly owned subsidiary ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...