In Christianity, red took on a sacred symbolism, representing both the blood of Christ and the love that underscored the ...

From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling ... But it was its long-term ...

Shares of advertising and marketing company Zeta Global (NYSE:ZETA) fell 21.6% in the afternoon session after the company ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

Coca-Cola has posted a consolidated profit of Rs 420.29 crore for FY24, a drop of 41.82 per cent, as per media reports. The soft drink maker has seen a 4.24% increase in revenue that stands at Rs ...

Hindustan Coca-Cola Beverages Ltd (HCCBL), the bottling arm of Coca-Cola in India, reported a significant three-fold increase ...

Lidl has revealed its own version of Coca Cola's famous Christmas truck, with its own red vehicle set to tour the UK this ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

Coca-Cola India's profit declined by 42% to Rs 420.29 crore in FY24, while revenue increased by 4% to Rs 4,713.38 crore. The company's expenses on advertising and sales promotion surged by 35%.

Supporting FareShare, for every person that visits the Coca-Cola Truck Tour, the equivalent of a meal will be donated on their behalf. This year, echoing ...

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.