Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

Additionally, returning Australian Open sponsors saw a 75% increase in brand consideration ... where you will see a logo rising from the court directly and spinning like a hologram”.

The countdown to the Australian Open is always an electrifying time ... inspired apparel with the Roger Federer-backed brand ON’s logo etched on it. Swiatek’s attire featured a unique blend ...

In 2023, New Balance “signed an extensive agreement” with the Australian Open and United Cup to make the Boston-based sportswear brand its official performance apparel and footwear partner.