2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

Perrigo is a correspondent at TIME, based in the London bureau. He covers the tech industry, focusing on the companies reshaping our world in strange and unexpected ways. His investigation ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

Take T’s quiz to figure out your perfume personality, with tips and fragrance recommendations from the experts. By Katherine Bernard Katherine Bernard is a journalist and screenwriter whose ...

Festival founder Billy McFarland announced last year that the infamous music festival, first held in the Bahamas in 2017, would be returning. This year's come-back music festival, to be held on ...

But over the past few weeks, commitments started to come in. Billy Idol was one of the first to agree. “We saw Billy and Steve Stevens perform at the Bridge School Benefit many years ago ...

Fyre Festival 2 is set to be held on Mexico’s Isla Mujeres between May 30 and June 2, according to the festival’s founder Billy McFarland. McFarland on Monday described Fyre Festival 2 as a ...

“Fyre II is real. My dream is finally becoming a reality,” entrepreneur Billy McFarland, who created the original festival, shared in an interview with Today on Monday, February 24, the same ...

But an announcement the company made today stands out: Asus is launching something called the Asus Fragrance Mouse, a fairly regular-looking wireless mouse that also smells. Yes, the main ...

May be too intensive for those who prefer more subtle scents Chanel No. 5 is perhaps the most famous fragrance of all time. Heavy with may rose and jasmine, it was the first perfume to be layered ...